University of Huddersfield United Kingdom

Fashion Marketing BA(Hons)

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 3 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon September 2026

Course Overview

The Fashion Marketing BA(Hons) at the University of Huddersfield is designed for aspiring professionals eager to shape the future of brand communication within the dynamic global fashion industry. You will delve into the critical aspects of promoting and marketing fashion, mastering skills in digital advertising, content creation, event planning, and strategic branding. This undergraduate degree provides a comprehensive understanding of market trends, consumer behaviour, and sustainable practices, preparing you to navigate and influence the ever-evolving fashion landscape with confidence and expertise.

You will study this degree full-time on campus over three years, engaging with core modules such as Fashion Marketing Fundamentals, Brand Me, and Sustainable Practices, alongside practical application in Fashion Marketing. The curriculum emphasizes hands-on experience through industry-focused projects, offering opportunities to work with real brands and build a professional portfolio. You will graduate with the strategic marketing acumen and practical skills essential for diverse career paths in fashion marketing, PR, event planning, buying, and brand management, ready to make a significant impact.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This BA (Hons) Fashion Marketing program equips students with essential skills and knowledge across three years of study. The curriculum covers foundational marketing principles, content creation, and sustainable practices within the fashion industry. Students will explore brand development, future trends, and practical marketing applications, culminating in a major project, case study, and professional portfolio development in their final year. An optional placement year offers valuable industry experience.

1 Year 1

Materials processes and practices
Content creation
Fashion marketing practice
Fashion marketing fundamentals
Sustainable principles

2 Year 2

Brand me
Future fashion
Fashion
Marketing application
Fashion marketing fundamentals 2
Sustainable practices

3 Year 3 - optional placement year

Arts and humanities placement

4 Final Year

Fashion marketing major project
Fashion marketing case study
Research and development for fashion marketing
Professional portfolio

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

12% off
First Year Fee Tuition fee
USD 19,628.00 USD 22,303.00
Second Year Fee Tuition fee
USD 22,303.00
Third Year Fee Tuition fee
USD 22,303.00
Total Program Cost Estimated total tuition
USD 64,234.00 USD 66,909.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 1,114.00 - USD 1,588.00
Food & Groceries USD 4,833.00 - USD 9,666.00
Transport USD 1,128.00 - USD 2,417.00
Utilities & Bills USD 1,611.00 - USD 3,222.00
Estimated Total USD 7,572.00 - USD 15,305.00

Living cost estimates are based on Queensgate Campus.

Outcomes & Employability

What happens after you graduate

96%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Animation & Visual EffectsBanking & Financial ServicesCurriculum & Instructional DesignJournalism & ReportingLuxury Goods & AccessoriesMarketing Analytics & Data ManagementNutrition & DieteticsPublic RelationsRestaurant & Food ServiceSustainable & Ethical Fashion

Top Employers Hiring for this course

Asda

British Broadcasting Corporation (BBC)

Dance City

HSBC Bank

JD Sports Fashion

Lloyds Banking Group

Sky Group

Why Study Fashion Marketing BA(Hons) at University of Huddersfield

What makes this program stand out

September 2026 Closing soon

Next intake is in September 2026

Life at University of Huddersfield in United Kingdom

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Fashion Marketing BA(Hons) at University of Huddersfield

Can I work while studying?

International students in degree courses can work up to 20 hours per week during term time. Full-time work is allowed during breaks.

What English language score do I need for this course?

For the TOEFL test, you need a minimum overall score of 87, with specific listening, reading, speaking, and writing scores. Alternative options include an overall IELTS score of 6.0 or a PTE score of 59.

What jobs can I get after studying this course?

Possible job titles include marketing manager, brand strategist, event planner, PR specialist, and fashion buyer.

What will I actually study in this course?

Studying Fashion Marketing BA(Hons) will enhance your understanding of social media and branding in the fashion industry. You'll engage in industry-focused projects with opportunities to work on live campaigns for notable brands.

When can I start — what are the intake months?

The Fashion Marketing BA(Hons) course starts in September. Ensure you apply in advance to secure your place.
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