The Food Economics and Marketing MSc at the University of Reading equips you with advanced skills in applied economics, policy, and marketing within the food sector. This postgraduate programme is designed for students aiming to understand and influence the complex economic and marketing forces shaping food supply chains, from producers to consumers and policymakers. You will delve into critical areas such as consumer behaviour, food policy, and supply chain management, developing a robust understanding of how these elements interact at both domestic and international levels. This master's degree provides essential training in quantitative and qualitative research techniques, preparing you for impactful careers in this vital industry.
You will study this full-time, on-campus master's degree over one year, engaging with compulsory modules like Advanced Marketing and Research Methods in Economics and Marketing, alongside a significant dissertation project. Through interactive lectures, simulations, and in-depth analysis, you will explore topics ranging from brand development and advertising to food policy and consumer behaviour. The curriculum also offers opportunities to explore areas such as environmental economics or econometrics through optional modules. Upon graduation, you will be well-prepared for roles in food marketing, policy analysis, market research, and supply chain management, equipped with the analytical expertise demanded by leading organisations in the food industry.