The BSc (Hons) Food Marketing & Entrepreneurship at Cork University Business School equips you with a unique blend of business acumen and scientific understanding, preparing you for a dynamic career in the fast-paced food industry. This undergraduate degree is ideal for students passionate about food, marketing, and innovation, who also wish to grasp the underlying scientific principles. You will delve into crucial areas like food business, marketing strategies, food policy, economics, and essential sciences such as microbiology and nutrition, gaining a comprehensive foundation for future success. This programme is designed to foster critical thinking and problem-solving skills essential for navigating the complexities of the modern food sector.
You will study this programme full-time on campus over four years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning journey will include modules covering digital food marketing, food supply chain management, and market research methods, ensuring you are prepared for real-world industry challenges. A key feature of the course is the opportunity to undertake a significant research project or a valuable work placement, providing hands-on experience. You will graduate with the ability to analyse consumer behaviour, develop effective marketing strategies, and contribute to business success, opening pathways to careers in marketing, product development, and business management within the global food industry.