The MA Future Media at Birmingham City University is designed for ambitious professionals seeking to master the dynamic landscape of digital marketing and advertising. You will explore how evolving trends and emerging technologies are reshaping media, gaining essential skills in client account handling, creative direction, and concept development. This postgraduate programme combines practical agency experience with industry insights and academic rigour, preparing you to strategically navigate and exploit future developments in the digital sphere. It is ideal for those aiming to lead innovative campaigns and manage brands effectively in a competitive market.
You will study this Masters degree full-time on campus over one year, engaging with core modules such as Future Media and Digital Marketing, Design (Strategy), and Digital Production in Practice. Your learning will involve hands-on projects, including developing creative briefs, visualising concepts, and understanding user journeys through wireframe development. You will also analyse web analytics and monitor social media, culminating in a significant Major Project. Upon graduation, you will be equipped with a robust skillset for careers in digital marketing, brand management, and creative direction, ready to drive success in the contemporary media industry.