The Global Business Management (Marketing) BSc (Hons) at the University of Northumbria Newcastle is designed for ambitious students seeking to build a specialist marketing career within a global business context. You will explore contemporary business management models and frameworks, focusing on how strategic marketing drives success in an increasingly competitive international marketplace. This programme is ideal if you aim to develop a deep understanding of marketing theory and practice, underpinned by robust academic skills and a strong awareness of global business operations. You will gain critical insights into market research, digital marketing, and communications strategies.
This full-time, on-campus degree is typically studied over two years, offering a dynamic learning experience that balances theoretical knowledge with practical application. You will engage with problem-based learning and experiential projects, enhancing your professional capabilities and employability. The syllabus includes modules such as Digital Business, Market Research and Planning, and Communications and Content Marketing, preparing you for real-world challenges. Graduates will be equipped with the analytical and strategic marketing skills sought by employers worldwide, ready to pursue diverse career paths in marketing, brand management, and international business.