The Global Business Management (Marketing) BSc (Hons) at the University of Northumbria Newcastle is designed for ambitious students eager to navigate the complexities of international markets and develop specialised expertise in modern marketing strategies. You will explore contemporary business management models and frameworks, gaining a deep understanding of how businesses operate globally. This degree is ideal if you are looking to build both a broad business acumen and a focused skill set in areas like market research, digital marketing, and responsible marketing strategy, preparing you for a dynamic career.
You will study this undergraduate degree full-time on campus over three years, engaging with a curriculum that balances theoretical knowledge with practical application. The course incorporates essential modules such as Management Research and Analysis, Digital Business, and Strategic Frameworks, with opportunities to specialise further in your final year through core modules like Responsible Marketing Strategy and Digital and Data Driven Marketing. You will graduate with a strong foundation in marketing principles and business management, equipped for roles in marketing, brand management, and international business across various sectors.