The Global Business Management (Marketing) BSc (Hons) at the University of Northumbria Newcastle is designed for ambitious students seeking to develop a specialist understanding of contemporary marketing within a broader business context. You will explore the complexities of responsible marketing strategy and digital, data-driven marketing, preparing you to navigate the challenges and opportunities within the global business landscape. This undergraduate degree is ideal for those who wish to enhance their existing qualifications and gain an honours degree, equipping you with both strategic thinking and practical managerial techniques in project management.
This full-time, on-campus degree is studied over one year, offering an intensive and focused learning experience. You will engage with core business modules that build strategic acumen, alongside specialist marketing subjects, all supported by career development and research-informed learning. The curriculum is grounded in real-world application, preparing you for immediate impact in the professional sphere. Upon graduation, you will be well-positioned for a variety of marketing roles, armed with the specialist knowledge and critical skills demanded by today's competitive industries.