The Global Business Management (Marketing) BSc (Hons) (With Year Abroad) at the University of Northumbria Newcastle equips you to navigate the complexities of international business with a specialised focus on marketing. This degree is ideal if you are keen to understand contemporary business management models and frameworks, while developing expertise in the theory and practice of marketing. You will gain knowledge in areas such as market research and planning, responsible marketing strategy, and digital and data-driven marketing, preparing you for a dynamic global marketplace. This programme is designed to enhance your academic skills and employability opportunities from the outset.
You will study this full-time, on-campus undergraduate degree over three years, with an optional year abroad to further broaden your international perspective. The curriculum integrates core management principles with specialist marketing modules, fostering problem-based and experiential learning to build your professional capabilities. You will engage with subjects like management research and analysis, digital business, and strategic frameworks. Upon graduation, you will be prepared for diverse marketing and management roles in sectors worldwide, armed with the critical, research-informed approach and practical skills sought by leading employers.