The Global Digital Marketing Postgraduate Diploma from Kaplan - University of Essex Online is designed for ambitious professionals seeking to master the complexities of modern marketing in a globalised, digital-first economy. You will explore how external factors influence international business and entrepreneurial firms, delving into international trade theories and practices. This course is ideal for those aiming to understand the theoretical underpinnings and practical application of marketing strategies, consumer behaviour in the digital age, and the crucial role of data analytics for managers.
This online, part-time programme is structured over 16 months, allowing you to develop your expertise while balancing professional commitments. You will engage with key themes including services marketing, strategic online marketing management, and corporate communication, learning to craft coherent messages and enhance brand credibility. Through critical analysis of marketing activities and the application of data analytics for managers, you will gain practical skills. Upon graduation, you will be prepared to lead digital marketing campaigns and inform strategic business decisions in diverse organisations worldwide.