SRH University Germany

Global Hospitality Management

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 7 Semesters
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon October 2026

Course Overview

The SRH Universities' Bachelor of Arts in Global Hospitality Management is your gateway to a dynamic international career, uniquely preparing you for leadership roles within the global hospitality industry. This programme delves into the complexities of managing hotels, developing innovative event concepts, and mastering international business strategies across diverse markets in Africa, America, and Asia. You will explore branding, trends, and market dynamics, gaining essential skills in rooms division, food and beverage management, and international economics, all within a comprehensive curriculum designed for ambitious students ready to shape the future of hospitality.

You will study this undergraduate degree full-time on campus over seven semesters, immersing yourself in a curriculum that balances theoretical knowledge with practical application. Your learning journey will include developing marketing and PR strategies, understanding hospitality law, and exploring challenging technologies like AI and robotics. A dedicated international internship semester provides invaluable real-world experience, and you will culminate your studies with a Bachelor thesis and colloquium. You will graduate with the strategic acumen and leadership capabilities to excel in diverse hospitality roles worldwide.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program offers a comprehensive exploration of the global hospitality industry, covering brand management, international business, and diverse market focuses across continents. Students will delve into operational aspects like rooms division and food & beverage management, alongside essential skills in marketing, finance, and leadership. The curriculum also addresses emerging trends, legal principles, and technological advancements, culminating in a specialization semester, an international internship, and a final project and thesis.

1 1st Semester (30 ECTS)

Global hospitality industries: Brands, trends and markets
International business management
International hospitality management: Focus Africa, America, and Asia
Rooms division management and lodging concepts
Language I

2 2nd Semester (30 ECTS)

International economics
Research methods and statistics
Creating and managing event experiences
Food & beverage management and gastronomy concepts
Language II

3 3rd Semester (30 ECTS)

Academic writing and presenting
Marketing & PR
Principles of accounting and financial techniques
Leadership & people management
Language III

4 4th Semester (30 ECTS)

Business diversification: Recreation, health & wellness
Consumer behaviour and quality management
Hospitality challenging technologies: AI, robots and extended realities
Principles of hospitality law and applied negotiations
Hospitality financial management: Operational decision making

5 5th Semester (30 ECTS) - Specialization Semester (Choice of Specialization, e.g., Creating Hospitality Companies or Culinary & Food Management)

Business optimisation: Sales, distribution & revenue management
Hospitality entrepreneurship & business planning
Applied change and transformation management in the hospitality industry
Hotel projects: Design & development
Language & culture IV

6 6th Semester (30 ECTS)

International internship semester

7 7th Semester (30 ECTS)

Strategic management
Quality and process management
Event and concept management
Industry project for event and concept management
International hotel development project (or Finance II)
Bachelor thesis and colloquium

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 9,583.00
Second Year Fee Tuition fee
USD 9,583.00
Third Year Fee Tuition fee
USD 9,583.00
Fourth Year Fee Tuition fee
USD 9,583.00
Total Program Cost Estimated total tuition
USD 38,332.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Food & Groceries USD 2,105.00 - USD 3,509.00
Transport USD 562.00 - USD 983.00
Utilities & Bills USD 1,404.00 - USD 2,105.00
Estimated Total USD 4,071.00 - USD 6,597.00

Living cost estimates are based on SRH Campus Dresden.

Outcomes & Employability

What happens after you graduate

97%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Agrochemical & Seed IndustryArtificial Intelligence & Machine LearningCloud Computing & InfrastructureCrop Production & FarmingCustomer Experience & Guest RelationsEnvironmental & Sustainability ConsultingFood Safety & Quality AssuranceInsurance & Risk ManagementSpa & WellnessTravel & Tourism

Top Employers Hiring for this course

Accenture

Deloitte UK

Grand Hyatt Berlin

Meliá Hotels International

SAP

Why Study Global Hospitality Management at SRH University

What makes this program stand out

October 2026 Closing soon

Next intake is in October 2026

Fast Application response time

SRH University typically responds to applications within a week, giving you clarity on your options quickly.

Life at SRH University in Germany

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Global Hospitality Management at SRH University

Can I work while studying?

International students can work up to 20 hours per week or a total of 140 full days or 280 half days per year without a separate work permit in Germany.

What English language score do I need for this course?

To join the program, you need to demonstrate English proficiency through tests like Duolingo, TOEFL, IELTS, or PTE, meeting specific score requirements. Make sure to check the exact scores needed for each test.

What jobs can I get after studying this course?

Potential job titles include Hotel Manager, Event Coordinator, Marketing Manager, Hospitality Consultant, and Business Development Manager.

What will I actually study in this course?

The B.A. Global Hospitality Management program in Dresden prepares you for a leading role in the hospitality industry by focusing on hotel management and marketing concepts. You will also participate in collaborative projects with international students and renowned universities.

When can I start — what are the intake months?

The Global Hospitality Management program has two intake months: April and October. Ensure you prepare your application accordingly for these start dates.
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