The Graduate Certificate of Applied Digital Marketing at Edith Cowan University is designed for ambitious professionals seeking to master the strategic and practical skills essential for success in today's digital economy. You will explore the dynamic landscape of online promotion, learning to critically analyse current marketing issues and develop effective strategies for social media, content creation, and customer engagement. This postgraduate certificate is ideal for those aiming to enhance their marketing expertise or transition into this in-demand field, providing a robust foundation in applied digital marketing principles.
This program is studied full-time on campus over six months, offering an intensive and immersive learning experience. You will engage with industry-standard software and technologies, including tools for social media management, website development, and analytics, gaining hands-on experience with platforms like Google Analytics and Synthesio. You will develop a comprehensive digital marketing plan for a real organisation, applying concepts such as Search Engine Optimisation (SEO) and artificial intelligence. Graduates will be well-prepared for roles in digital marketing, social media management, and marketing analytics.