The Graphic and Visual Communication Design program at American University is tailored for aspiring designers eager to shape visual narratives across diverse media. You will delve into the core principles of visual culture, commerce, and propaganda, exploring how design influences perception and communication. This undergraduate degree is ideal for students passionate about creating compelling visual solutions, from intricate typography and print production to dynamic digital and interactive experiences. You will develop a strong foundation in design history and contemporary practice, preparing you to address complex communication challenges.
This full-time, on-campus degree, typically completed over four years, offers a hands-on approach to design education. You will engage with a curriculum featuring electives in areas such as typography, digital media, data visualization, and visual branding. The program emphasizes practical application through projects like kinetic graphics, illustration, and packaging design, culminating in a capstone experience. You will graduate with a robust portfolio and the skills to pursue careers in graphic design, user experience design, or information design.