The Graphic Design, Advertising and Marketing BA (Hons) at the University of Worcester is designed for aspiring creatives who want to develop a powerful portfolio and a deep understanding of visual communication. You will explore the dynamic interplay between graphic design, advertising strategy, and marketing principles, learning to craft compelling visual narratives that resonate with audiences. This course is ideal for students eager to build conceptual thinking, creative flair, and practical skills in a field that shapes brand perception and drives consumer engagement. You will gain insights into customer insight, the big advertising idea, and multimedia contexts.
This full-time, on-campus undergraduate degree, studied over three years, offers a blended learning experience combining academic rigour with agency-style project work. You will develop skills in art direction, graphic design for digital platforms, and integrated marketing communications, culminating in a major project focused on visual identity and brand language in your final year. Through industry collaboration and opportunities to showcase your work, you will graduate with a strong professional outlook, prepared for diverse career paths in advertising agencies, design studios, and marketing departments.