The Honours Bachelor of Business Administration (Business Analytics) from George Brown College is designed for aspiring professionals eager to master the art of transforming complex data into strategic business decisions. In today's data-driven world, the ability to interpret trends, predict outcomes, and prescribe actions is paramount. This interdisciplinary program equips you with essential skills in programming fundamentals, data visualization, statistics, and business communication, preparing you to tackle the analytical challenges faced by modern organisations. You will develop a robust understanding of descriptive, predictive, and prescriptive analytics, making you a valuable asset in any industry.
This full-time, on-campus program is studied over four years, immersing you in a comprehensive curriculum that includes 36 mandatory business courses and 8 liberal arts electives. You will gain practical experience through integrated work-study preparation and potentially a co-op work term, alongside developing expertise in areas like marketing management, operations management, and financial accounting. The curriculum culminates in capstone projects where you will apply your learning to real-world business scenarios. Upon graduation, you will be well-prepared for roles such as data scientist, business analyst, or customer insights manager, with potential pathways to graduate studies in business analytics or MBA programs.