The Honours Bachelor of Commerce – Marketing program at Seneca College is designed for ambitious students ready to shape consumer engagement and drive business growth in today's dynamic marketplace. You will explore the essential principles of marketing, from foundational concepts to advanced strategies in digital media, analytics, and customer relationship management. This comprehensive undergraduate degree equips you with the analytical skills and strategic thinking necessary to navigate the complexities of modern business, preparing you to excel in a field that constantly evolves with new technologies and consumer behaviours.
This full-time, on-campus program is structured over four years, immersing you in a curriculum that balances theoretical knowledge with practical application. You will delve into areas such as marketing research, business-to-business marketing, integrated marketing communications, and predictive analytics, often working with real-world case studies and industry-relevant tools. Throughout your studies, you will develop robust skills in marketing planning, strategy execution, and data interpretation, culminating in a strong portfolio. Upon graduation, you will be well-prepared for diverse marketing roles across various industries, ready to lead campaigns and build lasting customer connections.