The Honours Bachelor of Commerce-Marketing with MSc in Management at the University of Ottawa is designed for ambitious students aiming to excel in the dynamic field of marketing and business leadership. You will explore the core principles of marketing, consumer behaviour, market research, and advertising, while simultaneously developing advanced management and research skills. This integrated program equips you to understand and influence markets, tackle complex business challenges, and contribute to strategic decision-making. If you are driven to innovate and lead in the business world, this dual-degree pathway offers a comprehensive and forward-thinking education.
This unique five-year, full-time, on-campus program allows you to earn both a Bachelor of Commerce and a Master of Science in Management. Your undergraduate years will build a strong foundation in business analytics, marketing strategy, and core management principles. In your final undergraduate year, you will begin graduate-level coursework and a research project, seamlessly transitioning into the MSc in Management. You will graduate with a robust understanding of marketing, advanced research capabilities, and the strategic acumen to pursue leadership roles in diverse industries or further academic study.