The MSc Industrial Engineering and Digital Marketing at the University of Dundee is designed for ambitious professionals seeking to bridge the gap between operational efficiency and modern market engagement. In a business landscape increasingly driven by data and digital strategy, this postgraduate degree equips you with the dual expertise to optimise complex systems and execute impactful online campaigns. You will explore core principles of industrial engineering, such as process improvement and advanced manufacturing, alongside cutting-edge digital marketing techniques including customer experience design and strategy. This course is ideal for those ready to lead innovation in technology-driven industries.
You will study this Masters degree full-time on campus over 12 months, immersing yourself in a curriculum that balances theoretical knowledge with practical application. The learning experience includes group projects applying marketing simulations, developing sustainable service prototypes, and analysing strategic marketing problems. A significant component is the Engineering Project and Report, featuring a 10-week group project and a 12-week industrial placement, offering invaluable real-world experience. You will graduate with a comprehensive skill set, prepared for roles in operations management, digital strategy, and business development within dynamic global markets.