The International Business Administration Business Psychology Bachelors Degree at SRH Universities is designed for ambitious students ready to bridge the gap between psychological insight and strategic business decision-making. You will explore the complex interplay of human behaviour in organisational contexts, gaining expertise in both international management and applied psychology. This programme is ideal if you are keen to understand why people act the way they do in the workplace and how to leverage this knowledge for business success, preparing you for a dynamic career in a globalised economy.
You will study this programme full-time on campus over seven semesters, immersing yourself in a curriculum that blends theoretical knowledge with practical application. Your learning journey will involve modules such as Psychology of Learning and Motivation, Marketing Principles, Social Psychology, and Psychology-Based Staff Selection, alongside core business subjects like International Business Law and Management Accounting. Through projects, simulations, and an internship, you will develop essential skills in areas like leadership, digital teamwork, and research methods, graduating with a comprehensive understanding ready for roles in human resources, marketing, or management consultancy.