The International Business and Marketing MSc at the University of Dundee is designed for ambitious individuals eager to navigate the complexities of global markets and master strategic marketing principles. This postgraduate degree equips you with the analytical tools and practical skills necessary to understand international trade, investment policies, and the dynamics of the global economy. You will explore how multinational enterprises operate, develop expertise in international finance, and learn to craft customer experiences that foster long-term loyalty. This programme is ideal for those seeking to build a career at the forefront of international business and marketing, offering a comprehensive understanding of the field.
You will study this Masters degree full-time on campus over 12 months, engaging with a curriculum that balances theoretical knowledge with practical application. Throughout the course, you will delve into modules such as Internationalisation Strategies, Marketing as Creative Practice, and International Business Strategy, often working in groups to solve real-world business challenges. A significant component is the International Business Project, where you can undertake a consultancy project, an internship, or a literature-based study. You will graduate with an MSc in International Business and Marketing, prepared for diverse roles in global marketing management, international business development, and strategic brand management.