The International Business and Marketing MSc at De Montfort University is designed for ambitious professionals seeking to navigate and lead in the complexities of the global marketplace. You will explore critical concepts in international business strategy, buyer behaviour, and global branding, gaining an understanding of why and how firms succeed or fail internationally. This postgraduate degree equips you with the analytical skills and strategic insights necessary to thrive in an increasingly interconnected world, preparing you for impactful roles in multinational corporations and dynamic market environments.
This Master's degree is studied full-time on campus over 12 months, utilising an innovative 'block learning' timetable that allows for deep engagement with one subject at a time. You will delve into international marketing, critical management studies, and buyer behaviour, with the flexibility to choose between a dissertation, a consulting project, or a business project simulator for your final module. You will graduate with a robust understanding of global business dynamics and advanced marketing techniques, ready to pursue leadership positions in international business and marketing roles worldwide.