The BBus (Hons) in International Business Studies at Technological University of The Shannon is designed for ambitious individuals keen to explore global markets, diverse cultures, and enhance their language skills. This undergraduate degree integrates core business disciplines like marketing, management, finance, and technology with a deep focus on 21st-century globalisation phenomena. You will gain critical insights into the dynamic international business environment, preparing you for a career at the forefront of global commerce. This programme is ideal for students eager to understand the complexities of operating across borders and developing cross-cultural business acumen.
This full-time, four-year on-campus degree programme immerses you in practical learning through interactive assignments and real-world business projects. You will develop essential people management skills, explore financial accounting principles, and learn the fundamentals of management and marketing. A distinctive feature is the opportunity for two international placements, allowing you to enhance your language proficiency and cultural understanding. You will graduate with a strong foundation in global business strategy, international marketing, and cross-cultural communication, ready for diverse career paths in multinational corporations or international trade.