The International Business with Marketing MA (Hons) at the University of Dundee is your gateway to understanding the intricate dynamics of global commerce and mastering the art of strategic marketing. This undergraduate degree is crafted for ambitious individuals eager to explore how economic principles, international trade, and technological advancements shape modern markets, as highlighted by modules like 'Making of the Modern Economy'. You will develop a sophisticated understanding of the forces driving globalisation and their impact on business operations, preparing you for impactful roles in a connected world.
You will study this programme full-time on campus over four years, immersing yourself in a curriculum that balances core business principles with specialised marketing knowledge. Through engaging with concepts such as consumer behaviour, marketing strategy, and applied policy, you will build practical skills in analysis and research. The course structure encourages you to develop a comprehensive understanding of both micro and macroeconomics, alongside key international business processes. Upon graduation, you will be well-prepared for diverse career paths in international marketing, brand management, and global business development.