The International Fashion Business BA (Hons) at Coventry University is designed for students passionate about the global fashion industry, seeking to develop the creative and intellectual skills essential for a dynamic career. You will explore the critical role fashion brands play in world economies, with a particular focus on emerging markets, and understand the growing importance of ethics and sustainability within this sector. This undergraduate degree nurtures your individual creativity and business acumen, preparing you for future employability aspirations in a field that blends commerce with culture.
You will study this programme full-time on campus over three years, engaging with modules such as Fashion Futures, Digital Frontiers, and Marketing Futures. The curriculum is structured to foster innovative thinking and practical application, encouraging you to develop a strong understanding of fashion communities and disruptive practices. Throughout your studies, you will build essential business skills and gain insights into global campaign development, preparing you to graduate with the confidence and expertise to pursue diverse career paths within the international fashion business landscape.