The International Management and Marketing MSc at the University of Sheffield is designed for ambitious graduates seeking to master the complexities of global business environments. You will explore the dynamic interplay between contemporary marketing practices, international business strategy, and evolving consumer behaviour across diverse cultural contexts. This postgraduate degree offers a comprehensive understanding of how to navigate and succeed in interconnected markets, equipping you with the analytical tools to address challenges in global marketing and international human resource studies.
This full-time, on-campus Masters degree is structured over one year, immersing you in a curriculum that balances theoretical knowledge with practical application. You will engage with core modules covering topics such as global marketing, international business strategy, and contemporary marketing practices, culminating in a substantial Marketing Research Project Dissertation. You will develop critical insights into European business and Chinese management, preparing you to graduate with the strategic acumen and marketing expertise sought by multinational corporations and international organisations worldwide.