The International Marketing MA at the University of Portsmouth is designed for ambitious individuals seeking to excel in the global business arena. In today's interconnected economy, organisations require marketing professionals with a sophisticated understanding of diverse markets and cultures. This Master's degree equips you with the strategic acumen and practical skills to navigate complex international landscapes, focusing on critical areas such as global marketing strategy, consumer insight and analytics, and environmental, social, and governance (ESG) principles. You will develop a comprehensive understanding of international marketing practice, preparing you for impactful roles in multinational corporations and export-oriented businesses.
This full-time, on-campus Master's programme is delivered over 15 months, immersing you in a dynamic learning environment. You will engage with core modules including Research Methods for Marketing, Social Media Marketing, and International Marketing Communications, alongside a significant dissertation project where you will conduct independent research. A distinctive feature is "The Marketing Agency" module, where you will collaborate in teams to solve real-world business briefs set by local companies. Upon graduation, you will be prepared to develop and implement effective marketing strategies for international businesses, opening doors to diverse career paths worldwide.