The International Marketing MSc at the University of Dundee is your gateway to mastering the complexities of global commerce in today's dynamic business environment. This postgraduate degree is crafted for ambitious individuals eager to understand and navigate the macro and micro factors influencing international marketing strategy. You will explore how to make ethically and socially responsible marketing decisions within a global context, developing essential skills in areas like customer experience design, digital marketing, and creative practice. If you aim to build a career shaping brands and engaging diverse audiences worldwide, this course provides the advanced knowledge and strategic perspective you need.
This full-time, on-campus Master's degree is delivered over 12 months, immersing you in a curriculum rich with practical application and theoretical depth. You will engage with simulations to test and adapt marketing solutions, design sustainable service prototypes, and increase your knowledge of digital media's impact on consumers. Through an international marketing project, you will apply your learning to real-world scenarios, potentially addressing problems posed by local firms or exploring topical issues. You will graduate with a robust understanding of international marketing strategy and the confidence to drive marketing success for businesses on a global scale.