The International Tourism Management and Marketing BA (Hons) at the University of Chester is designed for ambitious individuals keen to explore the dynamic global tourism industry and master the art of its promotion. You will delve into the core principles of how international tourism businesses operate and are marketed, gaining a foundational understanding of marketing from both theoretical and practical viewpoints, with a special focus on its role in the digital business environment. This undergraduate degree is ideal for those who wish to understand the economic, social, and environmental impacts of tourism and learn how to leverage marketing as a key element of business management to foster sustainable and competitive destinations.
You will study this full-time, on-campus programme over three years, building your knowledge progressively through core and optional modules. Year 1 introduces fundamental concepts, Year 2 deepens your understanding of tourism's impacts and marketing's strategic role, and Year 3 challenges you with future industry trends and opportunities, culminating in an individual project to hone your professional skills. Throughout your studies, you will engage with real-world applications and develop the critical thinking and practical expertise necessary for success. You will graduate prepared for diverse career paths in international tourism management and marketing, equipped with the skills employers actively seek.