Embark on the International Tourism Management and Marketing BA (Hons) with a Foundation Year at the University of Chester, a comprehensive undergraduate degree designed for aspiring professionals keen to shape the future of the global travel industry. This course is ideal if you are passionate about understanding the intricate dynamics of international tourism, from destination management and sustainable practices to cutting-edge marketing strategies in the digital age. You will explore how businesses operate within this vibrant sector, gaining foundational knowledge in business functions, leadership, and organisational structures, preparing you for a dynamic and rewarding career.
This full-time, on-campus programme spans four years, including a dedicated foundation year to build essential business and management skills. Throughout your studies, you will delve into the principles of marketing, examine the economic and social impacts of tourism, and consider future industry challenges. You will develop practical skills through case studies and project work, culminating in an individual project in your final year to hone your professional capabilities. Upon graduation, you will be well-prepared for diverse roles in tourism marketing, destination management, and event planning, equipped with the expertise sought by employers in this exciting field.