The International Tourism Management and Marketing (including placement year) BA (Hons) at the University of Chester is designed for ambitious individuals eager to shape the future of the global tourism industry. You will explore the complex interplay between tourism, its economic impact, and effective marketing strategies within diverse environments. This course is ideal if you are passionate about understanding how destinations are managed, marketed, and sustained in an increasingly interconnected world, preparing you for impactful careers in a dynamic sector. You will gain a comprehensive understanding of tourism operations and marketing principles from theoretical and practical perspectives.
This full-time, on-campus degree is studied over four years, including an invaluable placement year, allowing you to apply your learning in a professional setting. Throughout your studies, you will delve into core modules covering tourism's scale, business operations, and digital marketing, progressing to more complex analyses of tourism's societal and environmental impacts. You will develop critical professional skills through individual projects and gain insights into future challenges and opportunities in tourism and marketing, graduating with the practical experience and strategic knowledge sought by employers worldwide.