The International Tourism Management with Marketing BA (Hons) at Leeds Beckett University is designed for ambitious individuals passionate about the global travel industry and its strategic marketing. You will explore the dynamic interplay between consumer behaviour, destination development, and effective communication strategies, preparing you for leadership roles in this ever-evolving sector. This degree equips you with a robust understanding of sustainable tourism practices, organisational management, and the ethical considerations vital for responsible industry growth. It is ideal for those seeking to blend a love for travel with sharp business acumen.
You will study this programme full-time on campus over three years, engaging with indicative projects such as 'The Human Factor', 'Destination Development', and 'Digital Marketing'. Throughout your studies, you will develop essential research skills, tackle real-world marketing challenges, and potentially undertake a valuable sandwich placement. In your final year, you will have the opportunity to complete a consultancy project or an individual research project, applying your learning to industry-relevant scenarios. You will graduate with the practical skills and strategic insights necessary to excel in diverse roles within tourism marketing and management.