The International Year One in Marketing and Advertising at ISC Kingston University London is your gateway to a dynamic career in the creative industries. You will explore the core principles of marketing and advertising, understanding how businesses connect with consumers in today's complex marketplace. This programme is designed for international students seeking a robust academic foundation and essential language skills to progress to the second year of an undergraduate degree. You will develop critical thinking and analytical abilities, preparing you to navigate the challenges and opportunities within marketing and advertising.
Studied full-time on campus over three semesters, this International Year One programme integrates academic English skills with foundational marketing knowledge. You will engage with modules covering managing marketing information, marketing principles, organisational behaviour, and the marketing environment, utilising spreadsheets, data analysis, and theoretical frameworks. Supported by an online learning platform and taught by experienced faculty, you will build the confidence and competence to progress to your chosen undergraduate degree, graduating with the essential skills for a successful career in marketing and advertising.