The Journalism — Public Relations, BA at Western Washington University is designed for aspiring communicators eager to shape public perception and manage organizational messaging. In a world where information flows rapidly across diverse platforms, the ability to craft clear, ethical, and impactful public relations narratives is more critical than ever. This undergraduate degree provides you with a robust foundation in mass media principles, legal and ethical considerations, and advanced writing techniques essential for success in this dynamic and growing field. You will explore the intricacies of media law and ethics, preparing you for responsible practice.
This full-time, on-campus Bachelor of Arts degree is studied over four years, integrating theoretical knowledge with hands-on experience. You will engage with core journalism courses, including newswriting and editing, alongside specialized public relations modules covering research and campaign strategies. A key feature of your learning journey includes a field internship, offering invaluable professional exposure, and contributing to student publications like The Front or Klipsun. You will graduate with a comprehensive skill set, ready to pursue careers in public relations agencies, corporate communications, non-profit organizations, and government roles.