The Bachelor of Business (Logistics and Supply Chain Management and Marketing) at Navitas Curtin Singapore is designed for ambitious students aiming to excel in the dynamic global commerce landscape. You will explore the intricate connections between efficient logistics, robust supply chain strategies, and impactful marketing campaigns, understanding how these elements drive business success. This undergraduate degree provides a comprehensive foundation in business principles, preparing you to address complex challenges in procurement, transportation, distribution, and customer engagement. If you are driven to understand and optimise the flow of goods and information, this course offers the specialised knowledge and skills you need.
This full-time, on-campus program is structured over two years, guiding you through core business concepts and then into specialised areas. You will delve into units covering financial decision-making, marketing analytics, supply chain management, consumer behaviour, and digital marketing, among others. The curriculum is designed to build your expertise progressively, culminating in projects that integrate your learning. You will graduate with a strong understanding of both operational efficiency and market dynamics, equipping you for diverse career paths in logistics management, supply chain coordination, marketing, and sales roles.