INSEEC France

Luxury and Fashion Marketing & Customer Experience

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 2 Years
Mode On Campus
Level Postgraduate
Degree Masters Degree
Closing soon February 2027

Course Overview

Embark on a strategic journey with the Postgraduate MSc in Luxury and Fashion Marketing & Customer Experience at OMNES INSEEC, a programme designed for ambitious individuals aiming to shape the future of the global luxury market. This course addresses the dynamic interplay between sophisticated brand strategies, digital marketing innovation, and the evolving expectations of discerning clientele within the fashion industry. You will delve into core areas such as B2C marketing, advanced brand management, and the application of cutting-edge marketing tools, preparing you to navigate and lead in this exclusive sector.

Over two years of full-time, on-campus study, you will immerse yourself in a curriculum that balances theoretical knowledge with practical application, including specialized courses in luxury accessories, fashion communication, and sustainable development. The second year offers a deep dive into fashion management and entrepreneurship, culminating in a project that allows you to apply your learning to real-world industry challenges. You will graduate with a comprehensive understanding of the luxury and fashion landscape, equipped for impactful roles in marketing, brand management, and customer experience strategy, ready to thrive in international markets.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This course explores the dynamic world of luxury and fashion marketing, focusing on both brand strategy and customer experience. You will delve into digital marketing, B2C strategies, and the application of various marketing tools within the luxury and fashion sectors. The curriculum also covers traditional and new communication approaches, alongside specialized topics such as luxury accessories, fashion management, sustainable development, and fashion entrepreneurship.

1 Year 1

Digital marketing
Brand strategies
B2C Marketing
Marketing tools and applications in luxury and fashion industries
Traditional and new communication strategies

2 Year 2

Luxury accessories
Fashion management
Fashion communication strategies
Sustainable development in the fashion industry
Market focus
Fashion entrepreneurship

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 15,457.00
Second Year Fee Tuition fee
USD 15,457.00
Total Program Cost Estimated total tuition
USD 30,915.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 518.00 - USD 677.00
Food & Groceries USD 3,509.00 - USD 5,613.00
Transport USD 1,053.00 - USD 1,316.00
Utilities & Bills USD 2,105.00 - USD 2,807.00
Estimated Total USD 6,667.00 - USD 9,473.00

Living cost estimates are based on La Villette Campus Vellefaux Building Two.

Outcomes & Employability

What happens after you graduate

94%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Accounting & AuditingBeverage Production & DistributionBrokerage & Trading & SecuritiesFood Marketing & Brand ManagementInsurance & Risk ManagementMidstream Operations & Energy LogisticsPower Generation & UtilitiesPrivate Equity & Venture CapitalRestaurant & Food ServiceSupply Chain & Food Logistics

Top Employers Hiring for this course

BNP Paribas

Nestlé

TotalEnergies

Why Study Luxury and Fashion Marketing & Customer Experience at INSEEC

What makes this program stand out

February 2027 Closing soon

Next intake is in February 2027

Fast Application response time

INSEEC typically responds to applications within a week, giving you clarity on your options quickly.

Life at INSEEC in France

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Luxury and Fashion Marketing & Customer Experience at INSEEC

Can I work while studying?

International students can work up to 964 hours per year in France, averaging about 19 hours per week. No separate work permit is needed while studying.

What English language score do I need for this course?

To meet the English language requirements, you need a TOEFL overall score of 79, with minimum scores of 19 in listening, reading, speaking, and writing. This ensures that you can effectively engage with course materials and participate in discussions.

What jobs can I get after studying this course?

Graduates can pursue roles such as Marketing Manager, Brand Strategist, Product Manager, Fashion Consultant, and Customer Experience Specialist.

What will I actually study in this course?

This program focuses on marketing strategies tailored for the luxury goods sector, particularly in fashion and design. Students learn about fashion product dynamics and can work both in France and internationally.

When can I start — what are the intake months?

The MSc program in Luxury and Fashion Marketing & Customer Experience has two intake months: February and September. You can apply for admission during either of these periods.
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