The Luxury Management M.A. International Business at Munich Business School of Applied Sciences is designed for ambitious individuals seeking to master the intricacies of the global luxury market. You will delve into the strategies and business models employed by leading international brands, exploring how they cultivate desirability and manage customer relationships within exclusive segments. This master’s degree equips you with a profound understanding of marketing and communication tactics specific to luxury goods and services, preparing you to navigate and influence this dynamic industry.
This postgraduate programme is studied full-time on campus over three sessions, offering an immersive learning experience. You will engage with core concepts of corporate strategy and gain practical insights through case studies of global players. The curriculum focuses on understanding markets and clients within the luxury segment, enabling you to develop sophisticated marketing and communication plans. Upon graduation, you will be prepared for impactful roles in brand management, marketing, and business development within the international luxury sector.