The MA Digital Video Production and Marketing at the University of Salford is designed for ambitious graduates seeking to master the fusion of creative filmmaking and strategic digital communication. In today's media landscape, compelling video content is crucial for brand success, driving engagement and sales across e-commerce and social platforms. This postgraduate course equips you with a sophisticated understanding of digital marketing principles, campaign management, and customer analytics, alongside the practical filmmaking skills essential for producing impactful video content. It is ideal for those aiming to directly influence careers in the vibrant and rapidly growing digital marketing sector.
You will engage in a dynamic learning experience, studied full-time on campus over one year, structured across three trimesters. Your journey will involve developing expertise in social and advertising video production, e-commerce video creation, and search and social media marketing. Through practical application, you will learn to manage campaigns, understand the digital customer, and leverage analytics to inform your creative output. The course culminates in a significant practical project, 'Digital Video Production and Marketing in Practice', allowing you to apply your integrated skillset. You will graduate prepared for roles in digital marketing, content creation, and brand management, equipped with a highly relevant and in-demand professional profile.