The MA in Social Media Communications at Dublin City University offers you a critical examination of the theories, concepts, and methodologies underpinning social media's pervasive influence. You will explore how institutional, technical, and social factors shape digital practices, and critically analyse the use of social media by politicians, businesses, journalists, and the public. This postgraduate programme is designed for those seeking to understand and strategically navigate the complex impact of social media on politics, culture, and the economy, equipping you with essential analytical tools for a digital world.
This full-time, on-campus Masters degree, studied over one year, immerses you in the dynamic field of social media communications. You will develop effective communicative strategies through a blend of theoretical learning and practical application, engaging with real-world case studies and critical analyses. The programme encourages you to investigate the social scientific dimensions of social media, fostering a deep understanding of its societal roles and functions. You will graduate with the advanced knowledge and strategic insights necessary to excel in diverse communication roles across various sectors.