The MA Innovation Design Management at the University of Europe for Applied Sciences is crafted for aspiring leaders who aim to drive business success through strategic design thinking and creative problem-solving. In today's rapidly evolving markets, companies increasingly need managers who can bridge the gap between creative design, business strategy, and technological development to foster innovation and generate sustainable value. This postgraduate programme is ideal for individuals seeking to develop a deep understanding of how to integrate right-brain thinking and an artistic attitude into core business decisions, transforming organisations and their visions. You will explore the dynamic intersection of design and business management, preparing you for complex challenges.
This full-time, on-campus Master's degree is delivered over two years, offering an integrated approach that combines design, business, and technology strategies. You will engage in intense project activities, often in close cooperation with leading industry professionals and enterprises, tackling real-world innovation challenges. The curriculum includes modules such as Product Strategy, Business Management & Marketing, Advanced Research Methodologies, Entrepreneurship, and Business Model Design, culminating in a Capstone Project and Thesis Development. You will graduate with enhanced skills in interdisciplinarity, creative problem-solving, strategic planning, and leadership, positioning you for impactful roles in innovation-driven industries and consultancies worldwide.