The MA International Fashion Brand Management: Fashion PR and Communication at the University of West London is designed for ambitious individuals seeking to shape the narrative and public perception of global fashion brands. This postgraduate degree places strategic brand management at its core, offering a unique blend of fashion buying, merchandising, and supply chain insights to equip you with high-level professional skills. You will be encouraged to innovate and develop distinctive solutions to real-world industry challenges, fostering a critical and self-directed approach to fashion brand management practices and PR.
Studied full-time on campus over one year, this Master's degree provides extensive industry exposure through live project briefs, guest speakers, and company visits within the "Professional Fashion Contexts" meta-module. You will have the option to undertake a professional placement or an industry research project in the third semester, enhancing your employability. Throughout your studies, you will develop analytical thinking, problem-solving abilities, and practical skills, culminating in the opportunity to present your work at our annual ArtsFest. You will graduate with the expertise to excel in roles within fashion PR, communications, and broader brand management.