The MA International Sport & Event Management at the University of Europe for Applied Sciences is designed for ambitious individuals seeking to lead in the dynamic global sports and events industry. You will gain an interdisciplinary, globally-oriented education, preparing you for the complexities of international business within these booming sectors. This postgraduate program focuses on developing your strategic acumen and practical skills, equipping you to manage major sports organizations, corporate events, and international congresses. If you are driven to excel in sports, event, and marketing management, this master’s degree offers a direct pathway to professional success.
This full-time, on-campus Master’s Degree is studied over two years, with lectures strategically scheduled between Wednesday afternoons and Saturday evenings to accommodate your professional development. You will explore key areas such as international sport governance, event development, and athlete coaching through a blend of seminars and practical projects, often in collaboration with industry partners. The curriculum culminates in a significant capstone project and a thesis, allowing you to delve deeply into a chosen specialization. Upon graduation, you will be prepared for impactful careers in international sports bodies, event planning agencies, and marketing firms worldwide.