The MA Luxury Brand Management at QA Northumbria University is designed for ambitious professionals seeking to navigate and lead within the dynamic global luxury goods market. You will develop a critical understanding of contemporary luxury brand management, exploring concepts from brand value and consumer behaviour to marketing, advertising, and global distribution strategies. This postgraduate Masters degree equips you with the strategic insight and applied knowledge necessary to excel in managing and communicating the essence of luxury brands in an increasingly competitive international landscape.
This full-time, on-campus Masters degree is delivered over one year, immersing you in core modules such as Luxury Brand Management, Luxury Brand Value, and the Luxury Industry Project. You will engage with real-world industry briefs, applying action research and reflective practice to develop innovative solutions. The programme culminates in a substantial dissertation, allowing you to synthesise your learning and explore a chosen luxury brand issue in depth. You will graduate with the expertise and professional acumen to pursue diverse career paths within the global luxury sector.