The MA Luxury Brand Management (With Advanced Practice) at QA Northumbria University is designed for ambitious individuals seeking to lead and innovate within the dynamic global luxury goods sector. You will explore the intricate concepts of luxury brand management, from strategic marketing and communication to understanding global production and consumption patterns. This postgraduate degree equips you with a critical, conceptual, and applied understanding of luxury brands, preparing you to navigate and shape contemporary markets through advanced academic study and practical application.
Studied full-time on campus over one year, this Masters degree integrates theoretical knowledge with practical experience through core modules such as Luxury Brand Management, Luxury Brand Value, and a significant Luxury Industry Project. You will engage with real-world industry briefs, develop action research and reflective practice skills, and undertake a substantial dissertation synthesising your learning. You will graduate with the strategic acumen and professional understanding to pursue diverse career paths within the international luxury consumer goods industry.