The MA Marketing at Heriot Watt University UK is designed for ambitious individuals seeking to master the dynamic world of modern marketing, focusing on key themes like global marketing, digital marketing, and sustainable marketing. You will explore how to navigate the complexities of both business-to-consumer and business-to-business environments, developing a critical understanding of contemporary marketing challenges and opportunities. This postgraduate degree equips you with the essential subject knowledge and practical skills needed to excel in a field shaped by evolving consumer behaviour and technological advancements.
This programme is studied full-time on campus over three years, offering a comprehensive curriculum that includes modules such as Global Strategic Marketing, Digital Analytics in Marketing, and Marketing Research. You will engage with case studies and industry best practices, preparing you for real-world marketing scenarios. Throughout your studies, you will develop crucial abilities in teamwork, communication, and presentation, culminating in a significant project or dissertation. You will graduate with highly employable expertise, ready for diverse marketing careers and further academic pursuits.