The MA Marketing degree at Heriot-Watt University Dubai is designed for ambitious students eager to shape the future of commerce through strategic and innovative marketing practices. In a world increasingly defined by digital engagement and global interconnectedness, this programme equips you with essential skills in areas like global strategic marketing, digital analytics, and responsible marketing. You will explore how to navigate complex markets, understand consumer behaviour, and develop impactful campaigns. This undergraduate degree provides a robust foundation for a dynamic career in the marketing industry.
You will study this full-time, on-campus programme over four years, progressing through a comprehensive curriculum that builds from fundamental business principles to advanced marketing specialisms. Your learning journey will include core subjects such as Fundamentals of Marketing, Consumer Behaviour, and Global Strategic Marketing, alongside opportunities to delve into areas like Digital Marketing and Branding. In your final year, you have the option to undertake a significant marketing project, allowing you to apply your knowledge to real-world challenges. Upon graduation, you will be prepared for diverse roles in marketing management, brand strategy, and digital communications.