The MA Social Media and Digital Marketing at the University of Exeter is designed for ambitious individuals seeking to master the strategic and analytical aspects of online communication and brand engagement. In today's digitally driven economy, understanding how to effectively manage social media presence, analyse user interactions, and conceptualise e-commerce activities is paramount. This postgraduate programme delves into the human and social science elements of digital platforms, exploring user behaviour and its impact on everyday life and online actions. You will develop a critical understanding of contemporary business applications, from content creation to precision tracking.
This full-time, on-campus Masters degree is structured over one year, offering a deep dive into areas such as social media management, digital marketing analytics, and promotional cultures. You will engage with compulsory modules like 'Social Media: Management and Strategy' and undertake a significant dissertation, alongside optional modules that allow for specialisation in fields like influencer culture or applied digital marketing analytics. You will learn alongside leading academics and graduate with the advanced skills and critical perspective necessary to excel in dynamic roles within digital marketing and communications industries.