The MA Social Media Management at the University of Exeter is designed for ambitious professionals seeking to master the strategic and analytical dimensions of digital communication. In today's interconnected world, understanding how people engage with social media is crucial for shaping brand perception, driving user experience, and navigating complex digital ecosystems. This postgraduate degree equips you with advanced knowledge in social media strategy, content creation, engagement metrics, and the ethical considerations of digital capitalism. You will explore the profound impact of online interactions on everyday life and behaviour, preparing you for leadership roles in this dynamic field.
This full-time, on-campus Masters programme is delivered over one year, immersing you in a curriculum that balances theoretical insight with practical application. You will delve into core modules such as Social Media: Management and Strategy, and develop your expertise through optional modules ranging from Brand Design to Promotional Cultures. The programme culminates in a substantial Dissertation, allowing you to conduct in-depth research on a topic of your choice. You will graduate with the critical thinking and technical skills necessary to excel in roles such as social media manager, digital strategist, or communications specialist.