The MA Tourism, Hospitality and Event Management at the Berlin School of Business and Innovation is your gateway to mastering the strategic and operational complexities of the global tourism, hospitality, and event industries. This postgraduate degree is designed for ambitious individuals eager to develop advanced skills in marketing planning, cross-cultural management, and entrepreneurship within these dynamic sectors. You will explore innovative approaches to business strategy and operational management, preparing you to lead and excel in a field that thrives on exceptional customer experiences and effective event execution. This programme equips you with the knowledge to address contemporary challenges and opportunities in tourism and events.
You will study this Master's degree full-time on campus over 18 months, engaging with modules delivered across four terms. Your learning will encompass essential areas like strategic marketing, hospitality operations, event management, and international project management, alongside dedicated German language studies and academic research methods. In your final term, you will undertake a significant dissertation, allowing you to delve deeply into a chosen area of interest. Teaching sessions are scheduled Monday to Saturday, with flexible morning, afternoon, or evening slots, ensuring you can balance your studies with other commitments as you prepare for a successful career in the international tourism, hospitality, or event management sectors.