The Management and Marketing Bachelors Degree at Navitas Curtin Singapore is designed for students eager to understand the core principles of business leadership and the dynamic landscape of modern marketing. You will explore how organisations are managed, focusing on crucial areas like organisational behaviour, strategic management, and the ethical considerations that shape business decisions. This programme provides a robust foundation for those who aim to develop essential managerial competencies and a deep understanding of how to effectively reach and engage customers in a competitive global marketplace.
You will study this undergraduate qualification on campus full-time over two years, engaging with a curriculum structured across six trimesters. Each trimester builds your knowledge, covering essential topics from financial decision-making and market analysis to digital marketing, consumer behaviour, and strategic marketing. Through practical application and case studies, you will develop skills in analytics, communication, and strategic planning. Graduates are prepared for diverse roles in marketing management, brand strategy, digital advertising, and broader business leadership positions.