The MSc Management & Marketing at Cork University Business School is an intensive one-year programme designed for graduates seeking to pivot into a business career, even with limited prior exposure to management or marketing. You will explore crucial business disciplines including Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, and Social Media. This postgraduate degree equips you with a comprehensive understanding of the strategic and operational aspects of modern business, making you a valuable asset in any knowledge-based economy.
This full-time, on-campus Masters degree is delivered over 12 months through a blend of lectures, interactive workshops, case studies, and industry presentations. Part I focuses on core management and marketing subjects, while Part II culminates in an Applied Research Project. Here, you will have the opportunity to collaborate with industry partners or academic mentors on real-world business challenges, applying your learning directly. You will graduate with practical experience and a strong foundation, ready for diverse career paths in business, marketing, and management roles.