The Marketing - Business - B.S. at George Mason University is designed for aspiring professionals eager to understand and shape customer engagement in today's dynamic global marketplace. You will build a robust foundation in marketing management, focusing on identifying customer needs, creating organizational value, and navigating both opportunities and threats. This undergraduate degree prepares you to analyze consumer behaviour, master marketing research and analytics, and develop strategic plans encompassing product development, pricing, distribution, and promotional campaigns. It's ideal for students seeking a comprehensive business education with a specialisation in the art and science of marketing.
This full-time, on-campus Bachelor of Science degree is studied over four years, providing you with a deep dive into core business principles alongside specialised marketing coursework. You will explore essential topics such as written and oral communication, global history, and the arts and sciences, ensuring a well-rounded education. Through practical application and case studies, you will develop skills in marketing research and analytics, product development, and strategic planning. Graduates are prepared for diverse career paths in advertising, brand management, customer relationship management, sales, retail, and digital marketing, equipped to succeed in a variety of industries.